Staying Focused On Your #1 Job In Your Martial Arts Business

Written by Mike Massie on April 8, 2009 - 9 Comments
Categories: Business Articles, Management

It’s so easy to lose focus and get distracted from your primary mission in your martial arts business – especially if you haven’t defined it yet. One of the most basic things I teach my members at the SAMAS site is that, until you reach your ultimate enrollment goals, your primary job function as a [...]

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Martial Arts Marketing – How to Avoid Flushing Money Down the Toilet

Written by Mike Massie on January 16, 2009 - 0 Comments
Categories: Marketing

There is nothing worse than spending money on advertising that doesn’t deliver. And over the years, I’ve wasted my fair share. During the boom of the mid to late nineties, it seemed like I had money to burn. So, a few misspent advertising dollars here and there didn’t hurt so much… Fast forward to 2009 [...]

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