The Crisis Threatening Traditional Values In The Martial Arts

…And What I Plan To Do About It Yesterday, I told you that the only way to preserve traditional martial arts values in this industry is for like-minded instructors band together. I’d like you to know, that’s exactly what I’m trying to do through the Martial Art School Alliance International. But before I tell you [...]

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Martial Arts Marketing – How to Avoid Flushing Money Down the Toilet

There is nothing worse than spending money on advertising that doesn’t deliver. And over the years, I’ve wasted my fair share. During the boom of the mid to late nineties, it seemed like I had money to burn. So, a few misspent advertising dollars here and there didn’t hurt so much… Fast forward to 2009 [...]

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