UFC Gym Coming To Your Neighborhood?

Back in January of 2009, I told you about how Dana White and the UFC had announced the launch of the new UFC Gym chain of martial arts and fitness centers. (You can read the original post here) As faithful readers of this blog will recall, I told you way back then that this could [...]

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Guerrilla Marketing Ideas For Martial Art Schools

Calling All Guerrillas For Martial Arts Marketing Ideas! Martial arts marketing is tough – especially when you’re short on cash. So, I’ve been trying to create a discussion on my member forums to encourage my members to share their favorite guerrilla marketing ideas for martial arts schools: “The concept of guerrilla marketing was invented as [...]

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What To Do If You’re Facing Tough Times In Your Martial Art School

Facing Down Hard Times In Your School? Facing down hard times? You’re not alone. I’ve heard from more than a few school owners who are feeling the crunch during this recession. Here are some tips for those of you who may be struggling to keep your school open in the down economy. The Mental Side [...]

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What To Spend On Advertising For A Martial Art School

Setting A Marketing Budget When You’re Just Starting Out… Early on (when I taught part-time), I spent all my profit on advertising. ALL of it. I just figured if I wanted to be a full-time school owner, I had to act like one. So, if I profited $500 or $800 in a month, I spent [...]

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Martial Arts School Owners Who Say, “I Don’t Wanna’!”

Ever see a kid arguing with his parents about something they wanted him to do? If you have kids (or teach them in your school), I’m sure you’ve heard this before: “But I don’t want to (insert something here that kids normally hate doing)!” And you know the rest. When I explain to martial arts [...]

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