The Myth of the Silver Bullet in Marketing

Written by Mike Massie on October 7, 2009 - 4 Comments
Categories: Marketing

There Are No Silver Bullets When It Comes To Marketing Your Business I’ve said it before and I’ll say it again. There is no “magic bullet” when it comes to marketing your school. So, knowing this… why is it that so many martial arts school owners continue to look for that mythical single simple solution [...]

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Avoid Procrastination When Starting Your Martial Arts School

Written by Mike Massie on July 10, 2008 - 2 Comments
Categories: Start Up

Planning is important when you’re starting a business. No doubt about it. However, for some people planning can easily turn into endless procrastination, delaying their launch by months or even years. And all that time, they’re losing money and opportunities to gain students and market share. I guarantee you, someone in your town is going [...]

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