Why Small Business Internet Marketing Makes Sense For Your School

Written by Mike Massie on December 2, 2009 - 0 Comments
Categories: News

A short while back a client forwarded an article to me that said SEO was a waste of money. (Note: In case you don’t know, SEO stands for “search engine optimization” – basically, fixing your website so it ranks well in search engines like Google, Yahoo, and Bing) I laughed so hard I almost fell [...]

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Is Your Marketing Confusing Your Prospects?

Written by Mike Massie on May 27, 2009 - 5 Comments
Categories: Marketing

“I tried that and it didn’t work.” “We ran ads in the paper, and never got any calls.” “I can’t see the point in updating our website – it never brings us any students, anyway.” “I don’t understand… we used to get great results from our ads, but they’ve dropped off to almost nothing.” “Advertising [...]

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Quitting Your Day Job to Start a Martial Art School

Written by Mike Massie on August 4, 2008 - 0 Comments
Categories: Start Up

Gary wrote in last week to ask: Q: “I currently earn $45,000 a year… So, at $99/month per student, I could replace my income and pay for my school expenses at about 45 students. Is this a reachable goal in, 1 year, two years?” A: Yes, it is a very reasonable goal, but you aren’t [...]

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