Should You Ever Cut Back On Marketing Your School?

G.W., a Small Dojo Big Profits reader, recently emailed to ask me the following… Q: We have slow months, in those months that we know are slow should we bump up our advertising or should we save our dollars and advertise in the busier times of the year ? A: Just the opposite, in fact. [...]

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What To Do When You Are Starting A Martial Art School From Scratch

Q&A On Starting and Running A Martial Art School When You’re Flat Busted Q: Starting a martial art school from scratch when you’re flat broke is tough, but not impossible. I know because I did it facing incredible odds. Still, I know how easy it is to become discouraged when facing such a difficult proposition. [...]

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The Most Effective Martial Arts Marketing Methods

The Martial Arts Marketing Survey Results Are In… Roughly 100 school owners participated in the survey I posted last week. In case you missed it, the survey asked just one simple question: “What’s your most effective martial arts marketing method?” The Results The results were really no surprise to me. After all the answers were [...]

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Consumer Confidence On the Rise? If So, Here’s What You Should Do

A Fall Enrollment Season Like No Other? It looks like consumer confidence may be picking up, based on what I’ve been hearing from school owners around the country. After a relatively flat October, enrollments increased sharply in November and the upswing is continuing into December… all factors that point to this being a highly unusual [...]

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The Myth of the Silver Bullet in Marketing

There Are No Silver Bullets When It Comes To Marketing Your Business I’ve said it before and I’ll say it again. There is no “magic bullet” when it comes to marketing your school. So, knowing this… why is it that so many martial arts school owners continue to look for that mythical single simple solution [...]

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