Magic Marketing Beans…

Written by Mike Massie on July 13, 2009 - 0 Comments
Categories: Marketing

If you got 100 martial arts school owners together and asked them all what their biggest concern was, they’d all say, “How to get more students.” Finally, there’s a simple, inexpensive answer to the classic local marketing dilemma.

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The Myth of the Magic Bullet in Marketing Your Martial Arts School

Written by Mike Massie on June 4, 2009 - 10 Comments
Categories: Marketing

I’ve said it before and I’ll say it again. There are no “magic bullets” when it comes to marketing your school. The ‘one single best marketing method” is a marketing myth – it doesn’t exist. People routinely ask me what the best method is for marketing a martial arts school. My answer? “All of them!” [...]

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