Consumer Confidence On the Rise? If So, Here’s What You Should Do

A Fall Enrollment Season Like No Other? It looks like consumer confidence may be picking up, based on what I’ve been hearing from school owners around the country. After a relatively flat October, enrollments increased sharply in November and the upswing is continuing into December… all factors that point to this being a highly unusual [...]

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Priorities

Have you ever considered what your top priorities are as a new or aspiring martial arts school owner?

This is a topic that I’ve written about before, and I’m sure I’ll return to it again… probably because it’s something that new business owners confuse so often, and that confusion inevitably leads to disastrous consequences.

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The Myth of the Magic Bullet in Marketing Your Martial Arts School

I’ve said it before and I’ll say it again. There are no “magic bullets” when it comes to marketing your school. The ‘one single best marketing method” is a marketing myth – it doesn’t exist. People routinely ask me what the best method is for marketing a martial arts school. My answer? “All of them!” [...]

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Avoid Procrastination When Starting Your Martial Arts School

Planning is important when you’re starting a business. No doubt about it. However, for some people planning can easily turn into endless procrastination, delaying their launch by months or even years. And all that time, they’re losing money and opportunities to gain students and market share. I guarantee you, someone in your town is going [...]

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