What The Heck is Permission Based Email Marketing?

Permission Based Email Marketing, And Why You Need It Permission based marketing – (def.) Marketing centered around obtaining customer consent to receive information from a company. (Source: http://www.marketingterms.com/dictionary/permission_marketing/) I get the majority of my leads from internet marketing, which is the case for most successful martial arts schools these days. However, most of those leads are generated [...]

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Martial Arts Business Success – Here’s What It Takes

Martial Arts Business Success Is Possible, Just Ask Tony I’d like to congratulate Sifu Tony Welker in Brownwood, TX for doing such an outstanding job in October. Tony participated in my 30-Day Challenge and enrolled close to two dozen new paying students! He actually had a total of 34 students on an introductory membership during [...]

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More Profit, Less Work and Headaches… The Small Dojo Big Profits Way

You Can Work Hard On Your Martial Arts Business For A Short While, Or You Can Work In Your Business Forever! How do you end up with a martial art school that is profitable but doesn’t require working 60 and 70 hour weeks to run? Systems, that’s how. The kind that you work your tail [...]

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The Myth of the Silver Bullet in Marketing

There Are No Silver Bullets When It Comes To Marketing Your Business I’ve said it before and I’ll say it again. There is no “magic bullet” when it comes to marketing your school. So, knowing this… why is it that so many martial arts school owners continue to look for that mythical single simple solution [...]

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