Help, My Ads Aren’t Working!

No response on your website, print ads, door hangers, or direct mail pieces? Early direct marketing pioneers discovered early on how to get a good response from an ad. To this day, all good marketing follows the same basic principles these early marketing visionaries discovered.

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Fitness and the Business of Martial Arts

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

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When Martial Arts Become Mainstream…

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA has [...]

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Want To Learn “Psychic Karate”?

Why Everything Counts in Martial Arts Marketing Hey, want to learn “psychic karate”? Just the other day, I got an email from my brother with this subject line: “How to know every one of your karate opponents moves…before they strike!!!” Naturally, I wanted to see this deadly new martial arts style, so I opened the [...]

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How To Add $72K In Profit By Next Fall…

How Starting A Summer Camp Can Add $72,000 A Year In Profit To Your School What a lot of people don’t know about running summer camps and after-school camps keeps them from making loads of money with them. That’s why I wrote, recorded, and released my “Starting A Summer Day Camp” and “After-School Karate Program [...]

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