The Age Of The Consumer

If You Don’t Think Honesty Is The Best Policy In Customer Service… Your Days Are Numbered I am simply amazed that certain less-than-ethical practices still persist in the martial arts industry… especially in light of the fact that now, more than ever, we exist in “the age of the consumer.” What do I mean by [...]

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How Long Should It Take To Get A Black Belt?

Should You Lower Your Standards In Order To Increase Retention? “How long does it take to get a black belt?” We usually hear this question from new and prospective students, but the following question was actually posted on my member site forums this week by an instructor: “How long does it take your kids to [...]

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Guerrilla Marketing Ideas For Martial Art Schools

Calling All Guerrillas For Martial Arts Marketing Ideas! Martial arts marketing is tough – especially when you’re short on cash. So, I’ve been trying to create a discussion on my member forums to encourage my members to share their favorite guerrilla marketing ideas for martial arts schools: “The concept of guerrilla marketing was invented as [...]

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Starting A Martial Art School Testimonials… Or What Happens When You Discover How To Do Things Right

If Starting And Growing Your Martial Art School Seems Like A Sisyphean Task, You’ll Want To Read This… I keep hearing from school owners who are asking for help and advice with their struggling martial art schools. Most often, their complaints revolve around the following: Not able to get enough leads an inquiries… Not able [...]

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Taking The Martial Art Black Belt Exam Beyond Technique

Ah, the Black Belt test. That rite of passage that marks the entryway from beginner into the ranks of those who are recognized as no longer being novices, but something closer to fully accomplished martial artists. Now, I’m not about to get into what I think the physical requirements for a Black Belt test should [...]

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