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Fitness and the Business of Martial Arts

Written by Mike Massie on November 16, 2011 - 1 Comment
Categories: Curriculum

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

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You’re In Business To Serve Your Clients… And To Make A Profit

Written by Mike Massie on April 20, 2011 - 0 Comments
Categories: Editorial, Management

Only Businesses That Turn A Profit Stay In Business, And Martial Arts Business Is No Different It always makes me laugh when I see someone criticize a business owner for having a profit motive. Or, as one entrepreneur put it, “A business that’s about making money? What a shocker!” Yet, that mentality pervades much of [...]

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Hustle

Written by Mike Massie on April 11, 2011 - 2 Comments
Categories: Management, Start Up

Hustle And The Martial Arts Business Entrepreneur Hustle. Some have it, some don’t. But just what is “hustle”? After being self-employed most of my adult life, I’ve come to define hustle as that quality that separates the men and women from the boys and girls in business. It’s the quality that makes a person get [...]

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The Truth… Helps

Written by Mike Massie on March 4, 2011 - 0 Comments
Categories: Editorial

How Embracing the Truth is Essential to Your Martial Arts Business Success Ever hear any of these sayings? “Don’t shoot the messenger.” “The truth hurts.” “The painful truth.” “The cold hard truth.” “If you can’t say anything nice, don’t say anything at all.” “Tell a white lie to cover it up.” Why do we have [...]

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Martial Arts Business Pitfall #1

Written by Mike Massie on February 1, 2011 - 4 Comments
Categories: Editorial, Management, Start Up

The Most Common Martial Arts Business Pitfall: Pride How is it that intelligent, talented martial arts business owners often fail so miserably in building wildly profitable schools? One word describes the most common culprit, and that’s “pride.” I’ve heard the following from instructors I’ve coached a million times: “I’ve seen that before.” “I know that [...]

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