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Quick Question… Could You Use An Extra $5,000.00 A Month?

Written by Mike Massie on January 26, 2011 - 0 Comments
Categories: Curriculum, Management, Retention

Hey, quick question… Could you use another $5,000.00 a month? (Who couldn’t right?) Well, that’s what you could add in profit each month just by adding a single Fighting Fit Boot Camp class to your schedule. Now, I know what you’re thinking… “I can do that without Fighting Fit…” or “Such and such has a [...]

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Why Your 20-Year-Old Marketing Doesn’t Work Anymore

Written by Mike Massie on July 14, 2009 - 2 Comments
Categories: Management

One thing people in the industry have failed to notice is that not only has the economy changed – the way we find and attract new students has changed as well. In fact, it’s changed dramatically…

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Is Your Marketing Confusing Your Prospects?

Written by Mike Massie on May 27, 2009 - 5 Comments
Categories: Marketing

“I tried that and it didn’t work.” “We ran ads in the paper, and never got any calls.” “I can’t see the point in updating our website – it never brings us any students, anyway.” “I don’t understand… we used to get great results from our ads, but they’ve dropped off to almost nothing.” “Advertising [...]

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5 Comments

Texas Martial Arts Schools Should Fight Classification as Day Cares

Written by Mike Massie on February 28, 2009 - 14 Comments
Categories: News

Are you a Texas martial arts school owner that has martial arts classes that last for longer than 2 hours in the afternoon and evening? Then, you should know that the Texas State Legislature thinks your martial arts school is a daycare facility. Think I’m kidding? This is an email I just received from Danny [...]

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14 Comments

Martial Arts Business Advice on Raising Your Martial Arts Tuition Rates…

Written by Mike Massie on February 10, 2009 - 7 Comments
Categories: Management

Here’s a question for all you martial arts business owners out there… When was the last time you raised your martial arts tuition rates? According to the U.S. Department of Labor’s Bureau of Labor Statistics data, the Consumer Price Index has risen on average about 3% every year for the last twenty years. That means [...]

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