5 Second Survey: What’s Your Most Effective Marketing Method?
The face of the martial arts industry changes all the time, and keeping up with what is working for other school owners is one way to stay ahead of the curve. So, I’d like to know from our readers what your most effective marketing method is at the present time. Just click the link below [...]
The Age Of The Consumer
If You Don’t Think Honesty Is The Best Policy In Customer Service… Your Days Are Numbered I am simply amazed that certain less-than-ethical practices still persist in the martial arts industry… especially in light of the fact that now, more than ever, we exist in “the age of the consumer.” What do I mean by [...]
How Long Should It Take To Get A Black Belt?
Should You Lower Your Standards In Order To Increase Retention? “How long does it take to get a black belt?” We usually hear this question from new and prospective students, but the following question was actually posted on my member site forums this week by an instructor: “How long does it take your kids to [...]
The Crisis Threatening Traditional Values In The Martial Arts
…And What I Plan To Do About It Yesterday, I told you that the only way to preserve traditional martial arts values in this industry is for like-minded instructors band together. I’d like you to know, that’s exactly what I’m trying to do through the Martial Art School Alliance International. But before I tell you [...]
Results From Last Week’s Opinion Survey On The UFC and MMA…
Results Show Overwhelmingly: MMA Is No Great Or Welcome Savior For The Martial Arts Industry As you know, last week I posted a survey here and on my Facebook page asking martial arts instructors this simple question: “Are the UFC and MMA helping or hurting the martial arts industry?” The response and support for the [...]













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