Martial Arts Business Pitfall #1

The Most Common Martial Arts Business Pitfall: Pride How is it that intelligent, talented martial arts business owners often fail so miserably in building wildly profitable schools? One word describes the most common culprit, and that’s “pride.” I’ve heard the following from instructors I’ve coached a million times: “I’ve seen that before.” “I know that [...]

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“But I Don’t Want to Run a Fitness Club, I Just Want to Teach Martial Arts”

Fact: Most People Do Not Want To Learn Martial Arts! I coach a lot of martial arts instructors on how to start and grow a successful school; some directly and many more via my websites and written resources. And, I’ve found that one of the most difficult concepts to impart to many instructors is the [...]

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Guerrilla Marketing Ideas For Martial Art Schools

Calling All Guerrillas For Martial Arts Marketing Ideas! Martial arts marketing is tough – especially when you’re short on cash. So, I’ve been trying to create a discussion on my member forums to encourage my members to share their favorite guerrilla marketing ideas for martial arts schools: “The concept of guerrilla marketing was invented as [...]

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The Crisis Threatening Traditional Values In The Martial Arts

…And What I Plan To Do About It Yesterday, I told you that the only way to preserve traditional martial arts values in this industry is for like-minded instructors band together. I’d like you to know, that’s exactly what I’m trying to do through the Martial Art School Alliance International. But before I tell you [...]

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Results From Last Week’s Opinion Survey On The UFC and MMA…

Results Show Overwhelmingly: MMA Is No Great Or Welcome Savior For The Martial Arts Industry As you know, last week I posted a survey here and on my Facebook page asking martial arts instructors this simple question: “Are the UFC and MMA helping or hurting the martial arts industry?” The response and support for the [...]

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