Martial Arts Consulting – When Platitudes Attack

My Pet Peeve – When Platitudes Are Passed Off As Solid Martial Arts Business Advice I see it all the time in our industry. Some “guru” writes an article that at first gives the impression of providing solid business advice… But as soon as you read past the opening paragraph, you know you’ve been had, [...]

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Four Great Grappling Coaches You Should Know About

I really enjoy grappling. While I don’t consider myself even to be an advanced student of grappling, I really enjoy the training and conditioning it provides. And, without a doubt good grappling skills are essential to being a well-rounded martial artist. While good local grappling instruction has become easier to find over the last five [...]

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Why I Think You Should Sell Supplements As An Affiliate

Selling supplements as an affiliate can become a lucrative second income for ambitious martial arts instructors and fitness trainers. But, there are other reasons for recommending nutritional supplements to your clients that go well beyond increasing your income. After 25 years in the martial arts and 10 years in the fitness industry, I’ve come to [...]

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A Martial Arts Marketing Idea You Can Use: TV Show Tie-Ins…

You might have read that headline and thought, “Yeah, easy for you to say.” But, it’s true – and here’s why. All you have to do is turn on the T.V. set and flip a channel or two to see the martial arts being covered and portrayed in a positive light. You may not think [...]

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Martial Arts School Owners Who Say, “I Don’t Wanna’!”

Ever see a kid arguing with his parents about something they wanted him to do? If you have kids (or teach them in your school), I’m sure you’ve heard this before: “But I don’t want to (insert something here that kids normally hate doing)!” And you know the rest. When I explain to martial arts [...]

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