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A Martial Arts Marketing Idea You Can Use: TV Show Tie-Ins…

Written by Mike Massie on May 20, 2009 - 4 Comments
Categories: Marketing

You might have read that headline and thought, “Yeah, easy for you to say.” But, it’s true – and here’s why. All you have to do is turn on the T.V. set and flip a channel or two to see the martial arts being covered and portrayed in a positive light. You may not think [...]

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4 Comments

Martial Arts Referral Marketing Made Easy – Massie’s Three-Step Method

Written by Mike Massie on April 22, 2009 - 6 Comments
Categories: Marketing

Do you know what your biggest source of referrals is? You! That’s right – you are (or, you should be) the number one source of referrals for your school. Maybe you never thought about it that way, but if you’re not currently “referring” the people you meet everyday to your school, then there’s definitely something [...]

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6 Comments

The Magic Words That Get You “In”

Written by Mike Massie on March 19, 2009 - 6 Comments
Categories: Marketing

The other day, I spent about 45 minutes on the phone helping a school owner trouble-shoot his operations. The thing is, he didn’t pay me for my time, and I don’t really know him from Adam. So, how’d he get such a big hunk of my time… for “free”? He said the magic words: “I [...]

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6 Comments

Starting A Martial Art School Testimonials… Or What Happens When You Discover How To Do Things Right

Written by Mike Massie on February 26, 2009 - 2 Comments
Categories: Editorial

If Starting And Growing Your Martial Art School Seems Like A Sisyphean Task, You’ll Want To Read This… I keep hearing from school owners who are asking for help and advice with their struggling martial art schools. Most often, their complaints revolve around the following: Not able to get enough leads an inquiries… Not able [...]

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2 Comments

The Top Ten Low-Cost Martial Arts Marketing Ideas

Written by Mike Massie on February 24, 2009 - 11 Comments
Categories: News

The number one thing I hear from school owners, is that they struggle to get new students. That’s why I decided to share some of the simplest low cost martial arts marketing ideas (that I’ve personally used successfully) with everyone, to help those of you who may be struggling during these tough economic times. So, [...]

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11 Comments

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