Martial Arts Marketing – How to Avoid Flushing Money Down the Toilet

Written by Mike Massie on January 16, 2009 - 0 Comments
Categories: Marketing

There is nothing worse than spending money on advertising that doesn’t deliver. And over the years, I’ve wasted my fair share. During the boom of the mid to late nineties, it seemed like I had money to burn. So, a few misspent advertising dollars here and there didn’t hurt so much… Fast forward to 2009 [...]

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Martial Edge Interviews Mike Massie

Written by Mike Massie on January 28, 2008 - 0 Comments
Categories: News

We’re happy to announce that Martial Edge did an interview with Mike Massie a few weeks back… The interview itself was quite detailed, and touched upon a variety of subjects that modern martial arts school owners and instructors are facing, such as: – Management – Marketing – Retention – And the state of the industry [...]

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