When Martial Arts Become Mainstream…

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA has [...]

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Reasons “Y”

What’s the largest market in the U.S., eclipsing even the tremendous buying power of the Boomer generation? If you said it was Generation Y, you’re correct. With over 80 million Americans belonging to the under-3o market segment, so-called “millennials” have more buying power than any other age group in America. Marketing To The “Net Generation” [...]

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No Room For Fear – Maintaining An Entrepreneur’s Mindset In Your Martial Art School Operations

Fear makes you do stupid things. I think all martial artists know that it’s a basic sparring strategy to get your opponent to act out of fear instead of logic. And, that’s because fear causes you to hesitate, to freeze up, to second guess your gut. Fear makes you dumber than you really are. “Fear [...]

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