Fitness and the Business of Martial Arts

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

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When Martial Arts Become Mainstream…

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA has [...]

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Starting A Martial Art School Following Small Dojo Big Profits

Video Testimonial on Following Small Dojo Big Profits When Starting A Martial Arts School We’re having a great weekend at the Fighting Fit Boot Camp Instructor training, and despite the crazy training schedule (these guys are smoked, and it’s only the first day) I got to catch up with a die-hard Small Dojo Big Profits [...]

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The Martial Art School Owner’s Guide To Doing Your Own Billing

How To Easily Accept Credit Cards and Electronic Payments Many martial arts school owners would like to accept electronic payments so they can do their own martial arts billing at their school, but either don’t know how or think they have to hire a billing company to do it. In fact, you DON’T need a [...]

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What To Do When You Are Starting A Martial Art School From Scratch

Q&A On Starting and Running A Martial Art School When You’re Flat Busted Q: Starting a martial art school from scratch when you’re flat broke is tough, but not impossible. I know because I did it facing incredible odds. Still, I know how easy it is to become discouraged when facing such a difficult proposition. [...]

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