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What The Heck is Permission Based Email Marketing?

Written by Mike Massie on June 15, 2011 - 0 Comments
Categories: Marketing, News

Permission Based Email Marketing, And Why You Need It Permission based marketing – (def.) Marketing centered around obtaining customer consent to receive information from a company. (Source: http://www.marketingterms.com/dictionary/permission_marketing/) I get the majority of my leads from internet marketing, which is the case for most successful martial arts schools these days. However, most of those leads are generated [...]

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How Professional Is Your School?

Written by Mike Massie on June 29, 2010 - 6 Comments
Categories: Management

The Only Job Security For Martial Art School Owners Here’s a question for you… How professional is your school? This is an area that is typically ignored or taken for granted in martial arts schools, yet I have observed it to be a pivotal factor in the success of many, many schools. So, here are [...]

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Making Black Belt Too Easy

Written by Mike Massie on June 2, 2010 - 32 Comments
Categories: Management

How To Get Small-Dojo-Big-Profits In Hard Copy At A Discount… Real quick before I get into today’s article – I have a limited number of Small-Dojo-Big-Profits business system manuals in hard copy that I am selling at a discount. There is nothing wrong with these manuals, other than the printer messed up the shrink wrapping [...]

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32 Comments

Why You Really Need To Market Your School Online

Written by Mike Massie on March 18, 2010 - 0 Comments
Categories: Marketing

Research Shows The Vast Majority Of Local Shoppers Research Online Before Buying It’s no secret to my readers and newsletter subscriber’s that I have a web marketing firm that provides web design and local SEO for small businesses. That’s why I consider it my business to stay on top of online marketing trends. The good [...]

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The Crisis Threatening Traditional Values In The Martial Arts

Written by Mike Massie on January 21, 2010 - 12 Comments
Categories: Editorial

…And What I Plan To Do About It Yesterday, I told you that the only way to preserve traditional martial arts values in this industry is for like-minded instructors band together. I’d like you to know, that’s exactly what I’m trying to do through the Martial Art School Alliance International. But before I tell you [...]

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