Fitness and the Business of Martial Arts

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

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Martial Arts Websites

One of the questions I get asked a lot is are you still building martial arts websites for schools? YES! Find out how to get a site for your school here.

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You’re In Business To Serve Your Clients… And To Make A Profit

Only Businesses That Turn A Profit Stay In Business, And Martial Arts Business Is No Different It always makes me laugh when I see someone criticize a business owner for having a profit motive. Or, as one entrepreneur put it, “A business that’s about making money? What a shocker!” Yet, that mentality pervades much of [...]

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Should You Ever Cut Back On Marketing Your School?

G.W., a Small Dojo Big Profits reader, recently emailed to ask me the following… Q: We have slow months, in those months that we know are slow should we bump up our advertising or should we save our dollars and advertise in the busier times of the year ? A: Just the opposite, in fact. [...]

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The Most Effective Martial Arts Marketing Methods

The Martial Arts Marketing Survey Results Are In… Roughly 100 school owners participated in the survey I posted last week. In case you missed it, the survey asked just one simple question: “What’s your most effective martial arts marketing method?” The Results The results were really no surprise to me. After all the answers were [...]

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