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Why You Need To Market Your Summer Karate Camps Now!

Written by Mike Massie on April 7, 2011 - 1 Comment
Categories: Curriculum, Management, Marketing, Retention

You need to be marketing your summer camps NOW, not two months from now. If you do, you’ll have a summer camp that’s full all summer long. Here’s why…

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More Profit, Less Work and Headaches… The Small Dojo Big Profits Way

Written by Mike Massie on September 16, 2010 - 4 Comments
Categories: Management, Marketing

You Can Work Hard On Your Martial Arts Business For A Short While, Or You Can Work In Your Business Forever! How do you end up with a martial art school that is profitable but doesn’t require working 60 and 70 hour weeks to run? Systems, that’s how. The kind that you work your tail [...]

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Guerrilla Marketing Ideas For Martial Art Schools

Written by Mike Massie on March 24, 2010 - 15 Comments
Categories: Marketing

Calling All Guerrillas For Martial Arts Marketing Ideas! Martial arts marketing is tough – especially when you’re short on cash. So, I’ve been trying to create a discussion on my member forums to encourage my members to share their favorite guerrilla marketing ideas for martial arts schools: “The concept of guerrilla marketing was invented as [...]

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15 Comments

Why You Really Need To Market Your School Online

Written by Mike Massie on March 18, 2010 - 0 Comments
Categories: Marketing

Research Shows The Vast Majority Of Local Shoppers Research Online Before Buying It’s no secret to my readers and newsletter subscriber’s that I have a web marketing firm that provides web design and local SEO for small businesses. That’s why I consider it my business to stay on top of online marketing trends. The good [...]

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Why You Should NEVER Give Up On Your Dreams

Written by Mike Massie on January 29, 2010 - 2 Comments
Categories: Editorial

So my old buddy Matt Stover is going to the Super Bowl again. And, he’ll have the distinction of being the oldest NFL player ever to play in a Super Bowl game. To be truthful, Matt and I haven’t spoken in years. But, in the off-seasons prior to his 1999 and 2000 seasons with the [...]

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