What You See, What They See…

Many martial arts school owners are oblivious to the fact that the public’s perception of a business can be drastically different from that of the owner.

Saying that this can be problematic is an understatement, because image is what makes a first impression on your potential clients. Make the wrong one, and you’ll lose them forever.

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Grace Under Pressure… How Will You Act In The Clutch?

clutch: n. A tense, critical situation. Remember how it felt the first time you gloved up? That’s the way it’s going to feel the first time you face adversity in your business. But only magnified by a power of 10. You have butterflies all the time, you fret instead of focusing, you can’t eat, can’t [...]

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