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How Professional Is Your School?

Written by Mike Massie on June 29, 2010 - 6 Comments
Categories: Management

The Only Job Security For Martial Art School Owners Here’s a question for you… How professional is your school? This is an area that is typically ignored or taken for granted in martial arts schools, yet I have observed it to be a pivotal factor in the success of many, many schools. So, here are [...]

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6 Comments

What To Do If You’re Facing Tough Times In Your Martial Art School

Written by Mike Massie on March 5, 2010 - 8 Comments
Categories: Management

Facing Down Hard Times In Your School? Facing down hard times? You’re not alone. I’ve heard from more than a few school owners who are feeling the crunch during this recession. Here are some tips for those of you who may be struggling to keep your school open in the down economy. The Mental Side [...]

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8 Comments

Should Demographics Dictate Your Martial Arts School’s Image?

Written by Mike Massie on November 5, 2009 - 5 Comments
Categories: Marketing

Know Thy Image Trying to be all things to all people is a sure-fire way to become nothing to no one. That’s not to say that you shouldn’t diversify into having multiple programs for multiple age demographics. Not at all… in fact, for most school owners and in most locations I think it’s a mistake [...]

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5 Comments

Why I Think Martial Arts Business Consulting is a Farce

Written by Mike Massie on February 17, 2009 - 0 Comments
Categories: Business Articles, Management, Start Up

I’d like to elaborate on something I wrote in yesterday’s post… Namely, that I think martial arts business consulting is a farce. Now, don’t get me wrong – I think it’s actually advisable that you seek good solid business information from reliable and proven sources when starting a martial arts school. And, you should continue [...]

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