Fitness and the Business of Martial Arts

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

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Making Black Belt Too Easy

How To Get Small-Dojo-Big-Profits In Hard Copy At A Discount… Real quick before I get into today’s article – I have a limited number of Small-Dojo-Big-Profits business system manuals in hard copy that I am selling at a discount. There is nothing wrong with these manuals, other than the printer messed up the shrink wrapping [...]

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Teach More Adults, Now!

The Challenge With Filling Your Adult Classes One of the all-time biggest challenges instructors share with me is: “Mike, how do I get more adult students?” In recent years, the answer you’ve been hearing is, “Add MMA classes to your school.” Well, I agree – MMA classes will attract more adults in your school… mostly [...]

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Is Your Marketing Confusing Your Prospects?

“I tried that and it didn’t work.” “We ran ads in the paper, and never got any calls.” “I can’t see the point in updating our website – it never brings us any students, anyway.” “I don’t understand… we used to get great results from our ads, but they’ve dropped off to almost nothing.” “Advertising [...]

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The MMA School Business Explosion – Two Success Stories

For those of you who’ve been in a cave for the past 15 years, MMA has established itself as a permanent fixture in the martial arts world. Yep, you could say it’s here to stay. What’s interesting is how well some mixed martial arts gyms are purported to be doing financially, and how the industry [...]

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