When Martial Arts Become Mainstream…

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA has [...]

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Making Black Belt Too Easy

How To Get Small-Dojo-Big-Profits In Hard Copy At A Discount… Real quick before I get into today’s article – I have a limited number of Small-Dojo-Big-Profits business system manuals in hard copy that I am selling at a discount. There is nothing wrong with these manuals, other than the printer messed up the shrink wrapping [...]

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The Crisis Threatening Traditional Values In The Martial Arts

…And What I Plan To Do About It Yesterday, I told you that the only way to preserve traditional martial arts values in this industry is for like-minded instructors band together. I’d like you to know, that’s exactly what I’m trying to do through the Martial Art School Alliance International. But before I tell you [...]

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Results From Last Week’s Opinion Survey On The UFC and MMA…

Results Show Overwhelmingly: MMA Is No Great Or Welcome Savior For The Martial Arts Industry As you know, last week I posted a survey here and on my Facebook page asking martial arts instructors this simple question: “Are the UFC and MMA helping or hurting the martial arts industry?” The response and support for the [...]

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Reasons “Y”

What’s the largest market in the U.S., eclipsing even the tremendous buying power of the Boomer generation? If you said it was Generation Y, you’re correct. With over 80 million Americans belonging to the under-3o market segment, so-called “millennials” have more buying power than any other age group in America. Marketing To The “Net Generation” [...]

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