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Why Knowledge Without Implementation Is Useless

Written by Mike Massie on August 12, 2009 - 6 Comments
Categories: Editorial

All the business knowledge in the world won’t do you a darn bit of good if you don’t implement it. “Implementers” are the ones who make it in this business. Find out what it takes to be an implementer, and transform your martial art school.

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6 Comments

Summer Slumps and Short-Term Memberships, Revisited

Written by Mike Massie on May 6, 2009 - 4 Comments
Categories: Management, Marketing

(Note: In keeping with the recent theme of providing my blog readers with actionable ideas each week, I decided to update and post an article I had previously published at Starting-A-Martial-Arts-School.com. If you haven’t yet read it, I believe you’ll find the ideas here beneficial…) Why You Should Sell Short-term Summer Memberships I’m a huge [...]

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4 Comments

On Martial Arts Business Consultants

Written by Mike Massie on February 16, 2009 - 9 Comments
Categories: News

“Consulting”, The Next Great Career Opportunity in Martial Arts Did you know you could make a million dollars as a “martial arts business consultant”? Oh, it must be true because… everyone is doing it. But let me tell you a couple of secrets about “consultants” – Just because you can do something well, doesn’t mean [...]

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9 Comments

UFC Announces Launch of National Chain of Gyms – Do You Need To Be Worried?

Written by Mike Massie on January 28, 2009 - 19 Comments
Categories: Editorial

Well, I said I didn’t see it happening anytime soon, but it looks like the UFC may coming to your home town after all. And it ain’t going to be pretty. Yesterday, Dana White of the UFC announced the launch of a nationwide chain of UFC branded gyms. White says he’s partnered with a private [...]

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19 Comments

Is It Worth It To Start A Martial Arts School?

Written by Mike Massie on January 23, 2009 - 0 Comments
Categories: Start Up

Is it really worth it to start a martial art school? How profitable can it be? What’s the industry outlook? Can you make any money doing it? You already know my answers to these questions (yes, very, excellent, you betcha’!) However, I thought you’d like to know what the folks over at Entrepreneur Magazine have [...]

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