The Myth of the Silver Bullet in Marketing

Written by Mike Massie on October 7, 2009 - 4 Comments
Categories: Marketing

There Are No Silver Bullets When It Comes To Marketing Your Business I’ve said it before and I’ll say it again. There is no “magic bullet” when it comes to marketing your school. So, knowing this… why is it that so many martial arts school owners continue to look for that mythical single simple solution [...]

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The Myth of the Magic Bullet in Marketing Your Martial Arts School

Written by Mike Massie on June 4, 2009 - 10 Comments
Categories: Marketing

I’ve said it before and I’ll say it again. There are no “magic bullets” when it comes to marketing your school. The ‘one single best marketing method” is a marketing myth – it doesn’t exist. People routinely ask me what the best method is for marketing a martial arts school. My answer? “All of them!” [...]

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