Why Your 20-Year-Old Marketing Doesn’t Work Anymore

Written by Mike Massie on July 14, 2009 - 2 Comments
Categories: Management

One thing people in the industry have failed to notice is that not only has the economy changed – the way we find and attract new students has changed as well. In fact, it’s changed dramatically…

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Staying Focused On Your #1 Job In Your Martial Arts Business

Written by Mike Massie on April 8, 2009 - 9 Comments
Categories: Business Articles, Management

It’s so easy to lose focus and get distracted from your primary mission in your martial arts business – especially if you haven’t defined it yet. One of the most basic things I teach my members at the SAMAS site is that, until you reach your ultimate enrollment goals, your primary job function as a [...]

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The Top Ten Low-Cost Martial Arts Marketing Ideas

Written by Mike Massie on February 24, 2009 - 11 Comments
Categories: News

The number one thing I hear from school owners, is that they struggle to get new students. That’s why I decided to share some of the simplest low cost martial arts marketing ideas (that I’ve personally used successfully) with everyone, to help those of you who may be struggling during these tough economic times. So, [...]

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