Martial Arts Consulting – When Platitudes Attack

My Pet Peeve – When Platitudes Are Passed Off As Solid Martial Arts Business Advice I see it all the time in our industry. Some “guru” writes an article that at first gives the impression of providing solid business advice… But as soon as you read past the opening paragraph, you know you’ve been had, [...]

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Should Demographics Dictate Your Martial Arts School’s Image?

Know Thy Image Trying to be all things to all people is a sure-fire way to become nothing to no one. That’s not to say that you shouldn’t diversify into having multiple programs for multiple age demographics. Not at all… in fact, for most school owners and in most locations I think it’s a mistake [...]

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