Hustle

Hustle And The Martial Arts Business Entrepreneur Hustle. Some have it, some don’t. But just what is “hustle”? After being self-employed most of my adult life, I’ve come to define hustle as that quality that separates the men and women from the boys and girls in business. It’s the quality that makes a person get [...]

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What To Spend On Advertising For A Martial Art School

Setting A Marketing Budget When You’re Just Starting Out… Early on (when I taught part-time), I spent all my profit on advertising. ALL of it. I just figured if I wanted to be a full-time school owner, I had to act like one. So, if I profited $500 or $800 in a month, I spent [...]

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Expect Better Things To Come In 2010

Let’s be honest… 2009 was a difficult year for many martial art school owners and instructors. For many school owners, it was a year when you saw less interest in your programs than in any previous year in the last decade. And, for many part-time instructors, it was a year when many of you began [...]

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Yes, I Actually Have to Eat Too…

Sheesh, some people. I had someone email me Friday saying that I “jumped the shark” by launching MASAI. Why? Because I’m charging for it. Wow. A business about making money? Who’da thunk it? My mistake, I didn’t know making money was illegal in the U.S. – I hereby withdraw all my entrepreneurial overtures immediately. Seriously, [...]

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Question From A Reader: Tips On Getting Started

Don wrote in Thursday to ask: Q: This will be our first go at a commercial school… If you could tell me one thing what would it be? A: Hmmmm… Let me sum it up, short and to the point – 1. Get a good location with low overhead and at least a moderate amount [...]

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