What To Spend On Advertising For A Martial Art School

Written by Mike Massie on February 10, 2010 - 0 Comments
Categories: Marketing

Setting A Marketing Budget When You’re Just Starting Out… Early on (when I taught part-time), I spent all my profit on advertising. ALL of it. I just figured if I wanted to be a full-time school owner, I had to act like one. So, if I profited $500 or $800 in a month, I spent [...]

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Consumer Confidence On the Rise? If So, Here’s What You Should Do

Written by Mike Massie on December 9, 2009 - 5 Comments
Categories: Management

A Fall Enrollment Season Like No Other? It looks like consumer confidence may be picking up, based on what I’ve been hearing from school owners around the country. After a relatively flat October, enrollments increased sharply in November and the upswing is continuing into December… all factors that point to this being a highly unusual [...]

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