Help, My Ads Aren’t Working!

No response on your website, print ads, door hangers, or direct mail pieces? Early direct marketing pioneers discovered early on how to get a good response from an ad. To this day, all good marketing follows the same basic principles these early marketing visionaries discovered.

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The Myth of the Magic Bullet in Marketing Your Martial Arts School

I’ve said it before and I’ll say it again. There are no “magic bullets” when it comes to marketing your school. The ‘one single best marketing method” is a marketing myth – it doesn’t exist. People routinely ask me what the best method is for marketing a martial arts school. My answer? “All of them!” [...]

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Martial Arts Marketing – How to Avoid Flushing Money Down the Toilet

There is nothing worse than spending money on advertising that doesn’t deliver. And over the years, I’ve wasted my fair share. During the boom of the mid to late nineties, it seemed like I had money to burn. So, a few misspent advertising dollars here and there didn’t hurt so much… Fast forward to 2009 [...]

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