How Professional Is Your School?

Written by Mike Massie on June 29, 2010 - 6 Comments
Categories: Management

The Only Job Security For Martial Art School Owners Here’s a question for you… How professional is your school? This is an area that is typically ignored or taken for granted in martial arts schools, yet I have observed it to be a pivotal factor in the success of many, many schools. So, here are [...]

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The Magic Words That Get You “In”

Written by Mike Massie on March 19, 2009 - 6 Comments
Categories: Marketing

The other day, I spent about 45 minutes on the phone helping a school owner trouble-shoot his operations. The thing is, he didn’t pay me for my time, and I don’t really know him from Adam. So, how’d he get such a big hunk of my time… for “free”? He said the magic words: “I [...]

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