Failing Your Way To Success

“The way to succeed is to double your error rate.” Thomas J. Watson Recently, I’ve been reading “Mindset: The New Psychology of Success” by Stanford psychology professor and researcher Dr. Carol Dweck. I’d recommend it for anyone – it’s a clear and well-supported explanation of why your mindset has so much to do with success. [...]

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Why You Should Be Running A Small School In This Economy

If you’re still stuck in that old martial arts business paradigm that involves borrowing a ton of money to cover your start up costs, then gambling it all on getting enough students to cover the massive overhead on your super-sized school in under six months… Then you should read this article: http://small-dojo-big-profits.com/articles/run-a-small-dojo-big-profits-school-in-down-economy/

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How Long Should It Take To Get A Black Belt?

Should You Lower Your Standards In Order To Increase Retention? “How long does it take to get a black belt?” We usually hear this question from new and prospective students, but the following question was actually posted on my member site forums this week by an instructor: “How long does it take your kids to [...]

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What To Do If You’re Facing Tough Times In Your Martial Art School

Facing Down Hard Times In Your School? Facing down hard times? You’re not alone. I’ve heard from more than a few school owners who are feeling the crunch during this recession. Here are some tips for those of you who may be struggling to keep your school open in the down economy. The Mental Side [...]

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What To Spend On Advertising For A Martial Art School

Setting A Marketing Budget When You’re Just Starting Out… Early on (when I taught part-time), I spent all my profit on advertising. ALL of it. I just figured if I wanted to be a full-time school owner, I had to act like one. So, if I profited $500 or $800 in a month, I spent [...]

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