How To Create A Highly Effective Martial Art School Website

Written by Mike Massie on January 6, 2010 - 6 Comments
Categories: Marketing

Time To Update Your Website? Let’s Do It Properly… There is simply no excuse for having a lackluster website in the information age. Almost everyone uses the internet these days to research purchases before they buy. That’s why it’s imperative that you keep your site updated and fresh, much like rotating the inventory in your [...]

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Software Vendors, and Why You Need to Answer Your Phones

Written by Mike Massie on September 3, 2009 - 1 Comment
Categories: Management

There’s Nothing More Frustrating Than… When you need support on a piece of software, and can’t get in touch with anyone by email or by phone. Especially by phone. Even my webhosts will take the odd support phone call now and then, and even though I know that I may get a snarky attitude from [...]

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Is Your Marketing Confusing Your Prospects?

Written by Mike Massie on May 27, 2009 - 5 Comments
Categories: Marketing

“I tried that and it didn’t work.” “We ran ads in the paper, and never got any calls.” “I can’t see the point in updating our website – it never brings us any students, anyway.” “I don’t understand… we used to get great results from our ads, but they’ve dropped off to almost nothing.” “Advertising [...]

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