When Martial Arts Become Mainstream…

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA has [...]

Read more »

“Why I Held This Back For Two Years…”

Some secrets are just too precious to share… At least, that’s what I kept telling myself. That’s why I sat on this project, and refused to release it for the last two years. The thing is, I just couldn’t hold it back any more. My reason for changing my mind? The information I was sitting [...]

Read more »

What’s Your Motivation?

If You Don’t Know… Find It Fast Seems like a harmless question. Simple to answer, at least at first… But then, when you really start to think about it – you realize it’s a lot more complicated than you first thought. There’s your students; I mean, you certainly care about them. And then, there’s your [...]

Read more »

How To Create A Highly Effective Martial Art School Website

Time To Update Your Website? Let’s Do It Properly… There is simply no excuse for having a lackluster website in the information age. Almost everyone uses the internet these days to research purchases before they buy. That’s why it’s imperative that you keep your site updated and fresh, much like rotating the inventory in your [...]

Read more »

How I Deal With School Owners Who Are Fiscally Lazy

I get one or two emails like the following every week: “plase call me i am ready to join” That’s the entirety of the email. No greeting, no signature, nothing but a request for my time. Here’s another one: “sir, i “X” school in “X”. please guide me. i am thankful to you. yours truly [...]

Read more »