What To Do If You’re Facing Tough Times In Your Martial Art School

Facing Down Hard Times In Your School? Facing down hard times? You’re not alone. I’ve heard from more than a few school owners who are feeling the crunch during this recession. Here are some tips for those of you who may be struggling to keep your school open in the down economy. The Mental Side [...]

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Consumer Confidence On the Rise? If So, Here’s What You Should Do

A Fall Enrollment Season Like No Other? It looks like consumer confidence may be picking up, based on what I’ve been hearing from school owners around the country. After a relatively flat October, enrollments increased sharply in November and the upswing is continuing into December… all factors that point to this being a highly unusual [...]

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Why Small Business Internet Marketing Makes Sense For Your School

A short while back a client forwarded an article to me that said SEO was a waste of money. (Note: In case you don’t know, SEO stands for “search engine optimization” – basically, fixing your website so it ranks well in search engines like Google, Yahoo, and Bing) I laughed so hard I almost fell [...]

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Why Your 20-Year-Old Marketing Doesn’t Work Anymore

One thing people in the industry have failed to notice is that not only has the economy changed – the way we find and attract new students has changed as well. In fact, it’s changed dramatically…

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Is Adult Martial Arts Booming Despite The Recession?

The Sky Is Falling? So, we keep hearing all this bad news on television, and it seems like every time the president holds a press conference the stock market takes a hit. I opened the New York Times last Saturday (something I rarely do), and I have to say I have never seen so much [...]

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