Sending Cards… The Ultimate Retention System

Using MartialArtsCards.com as the Ultimate Retention System Maybe you currently send good job notes and MIA (“missing in action”) notes to your students, or maybe you don’t. One thing I can tell you for a certainty – sending personal notes to your students consistently will contribute greatly to your retention and referrals. Many successful businesspersons [...]

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How Professional Is Your School?

The Only Job Security For Martial Art School Owners Here’s a question for you… How professional is your school? This is an area that is typically ignored or taken for granted in martial arts schools, yet I have observed it to be a pivotal factor in the success of many, many schools. So, here are [...]

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Your Job, As It Relates To… Everything

Your job (as it relates to your students) is making people feel good. I know that some of you would disagree… But your ability to encourage referrals and retain students is a direct result of how good you are at making people feel good. The problem is, you can’t give someone something you don’t already [...]

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Why I Think You Should Sell Supplements As An Affiliate

Selling supplements as an affiliate can become a lucrative second income for ambitious martial arts instructors and fitness trainers. But, there are other reasons for recommending nutritional supplements to your clients that go well beyond increasing your income. After 25 years in the martial arts and 10 years in the fitness industry, I’ve come to [...]

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Martial Arts Referral Marketing Made Easy – Massie’s Three-Step Method

Do you know what your biggest source of referrals is? You! That’s right – you are (or, you should be) the number one source of referrals for your school. Maybe you never thought about it that way, but if you’re not currently “referring” the people you meet everyday to your school, then there’s definitely something [...]

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