“But I Don’t Want to Run a Fitness Club, I Just Want to Teach Martial Arts”

Written by Mike Massie on September 2, 2010 - 4 Comments
Categories: Curriculum, Marketing

Fact: Most People Do Not Want To Learn Martial Arts! I coach a lot of martial arts instructors on how to start and grow a successful school; some directly and many more via my websites and written resources. And, I’ve found that one of the most difficult concepts to impart to many instructors is the [...]

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Is Resistance A Good Thing?

Written by Mike Massie on October 27, 2009 - 4 Comments
Categories: Editorial

Have you ever experienced this? You make a seemingly insignificant change in your martial art school operations… maybe it’s a small change in your schedule, or you change the fee structure, or you change your hours, or you hire a new instructor to help you out with the class load. Regardless of what it is [...]

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