Which Hat Today?

Written by Mike Massie on October 12, 2010 - 3 Comments
Categories: Management, Start Up

Sometimes The Hardest Part of Martial Art School Management Is Giving Up Control How many hats do you wear in a typical week at your martial art school? Three? Ten? A dozen or more? I’m guessing closer to the latter number, since I know that in running my own schools I’ve been any and all [...]

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Martial Arts Referral Marketing Made Easy – Massie’s Three-Step Method

Written by Mike Massie on April 22, 2009 - 6 Comments
Categories: Marketing

Do you know what your biggest source of referrals is? You! That’s right – you are (or, you should be) the number one source of referrals for your school. Maybe you never thought about it that way, but if you’re not currently “referring” the people you meet everyday to your school, then there’s definitely something [...]

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Martial Arts Marketing – How to Avoid Flushing Money Down the Toilet

Written by Mike Massie on January 16, 2009 - 0 Comments
Categories: Marketing

There is nothing worse than spending money on advertising that doesn’t deliver. And over the years, I’ve wasted my fair share. During the boom of the mid to late nineties, it seemed like I had money to burn. So, a few misspent advertising dollars here and there didn’t hurt so much… Fast forward to 2009 [...]

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