The Magic Words That Get You “In”

Written by Mike Massie on March 19, 2009 - 6 Comments
Categories: Marketing

The other day, I spent about 45 minutes on the phone helping a school owner trouble-shoot his operations. The thing is, he didn’t pay me for my time, and I don’t really know him from Adam. So, how’d he get such a big hunk of my time… for “free”? He said the magic words: “I [...]

Read more »

6 Comments

Why I Quit Charging Belt Testing Fees

Written by Mike Massie on March 6, 2008 - 4 Comments
Categories: Management

After much deliberation, I recently decided I would no longer charge testing fees at my school. Why? I’ve seen way too much abuse of this practice in other schools, and decided to implement a “no testing fee” policy as just one more thing that sets our school apart from other schools. However, my students will [...]

Read more »

4 Comments