Help, My Ads Aren’t Working!

Written by Mike Massie on May 22, 2012 - 0 Comments
Categories: Marketing

No response on your website, print ads, door hangers, or direct mail pieces? Early direct marketing pioneers discovered early on how to get a good response from an ad. To this day, all good marketing follows the same basic principles these early marketing visionaries discovered.

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Why Small Business Internet Marketing Makes Sense For Your School

Written by Mike Massie on December 2, 2009 - 0 Comments
Categories: News

A short while back a client forwarded an article to me that said SEO was a waste of money. (Note: In case you don’t know, SEO stands for “search engine optimization” – basically, fixing your website so it ranks well in search engines like Google, Yahoo, and Bing) I laughed so hard I almost fell [...]

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Money-Saving Tip: How To Save On Your Credit Card and ACH Processing

Written by Mike Massie on May 13, 2009 - 1 Comment
Categories: Management

Most martial arts school owners (and most small business owners, for that matter) are blissfully unaware of what a raw deal they’re getting on their credit card processing and ACH processing rates. The fact is, the average school owner loses thousands of dollars each year, simply by paying excessively high rates on their credit, debit, [...]

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