The Age Of The Consumer

Written by Mike Massie on April 14, 2010 - 3 Comments
Categories: Management

If You Don’t Think Honesty Is The Best Policy In Customer Service… Your Days Are Numbered I am simply amazed that certain less-than-ethical practices still persist in the martial arts industry… especially in light of the fact that now, more than ever, we exist in “the age of the consumer.” What do I mean by [...]

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Reasons “Y”

Written by Mike Massie on March 17, 2009 - 6 Comments
Categories: Marketing

What’s the largest market in the U.S., eclipsing even the tremendous buying power of the Boomer generation? If you said it was Generation Y, you’re correct. With over 80 million Americans belonging to the under-3o market segment, so-called “millennials” have more buying power than any other age group in America. Marketing To The “Net Generation” [...]

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