Why Small Business Internet Marketing Makes Sense For Your School

A short while back a client forwarded an article to me that said SEO was a waste of money. (Note: In case you don’t know, SEO stands for “search engine optimization” – basically, fixing your website so it ranks well in search engines like Google, Yahoo, and Bing) I laughed so hard I almost fell [...]

Read more »

Priorities

Have you ever considered what your top priorities are as a new or aspiring martial arts school owner?

This is a topic that I’ve written about before, and I’m sure I’ll return to it again… probably because it’s something that new business owners confuse so often, and that confusion inevitably leads to disastrous consequences.

Read more »

Martial Arts Marketing – How to Avoid Flushing Money Down the Toilet

There is nothing worse than spending money on advertising that doesn’t deliver. And over the years, I’ve wasted my fair share. During the boom of the mid to late nineties, it seemed like I had money to burn. So, a few misspent advertising dollars here and there didn’t hurt so much… Fast forward to 2009 [...]

Read more »