Want To Learn “Psychic Karate”?

Written by Mike Massie on June 1, 2011 - 40 Comments
Categories: Management, Marketing, Start Up

Why Everything Counts in Martial Arts Marketing Hey, want to learn “psychic karate”? Just the other day, I got an email from my brother with this subject line: “How to know every one of your karate opponents moves…before they strike!!!” Naturally, I wanted to see this deadly new martial arts style, so I opened the [...]

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40 Comments

Letting Others Talk You Out Of Martial Arts Business Success

Written by Mike Massie on March 11, 2010 - 10 Comments
Categories: Editorial

Want To Fail Fast? Make Every Decision Based On What Other People Think… This morning on our forums, one of our members who is just getting started asked if she should start teaching three year olds. Apparently, she is good at it and likes teaching that age group. And, there’s a demand for it in [...]

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How To Create A Highly Effective Martial Art School Website

Written by Mike Massie on January 6, 2010 - 6 Comments
Categories: Marketing

Time To Update Your Website? Let’s Do It Properly… There is simply no excuse for having a lackluster website in the information age. Almost everyone uses the internet these days to research purchases before they buy. That’s why it’s imperative that you keep your site updated and fresh, much like rotating the inventory in your [...]

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Mindset As It Relates To Running A Martial Arts School

Written by Mike Massie on April 1, 2009 - 8 Comments
Categories: Editorial

“The question isn’t who is going to let me; it’s who is going to stop me.” – Ayn Rand I’m not really into Ayn Rand (although I agree with many of her views, and I sure enjoyed the heck out of playing BioShock), but I think that quote sums up the attitude that all successful [...]

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8 Comments