The Myth of the Silver Bullet in Marketing

Written by Mike Massie on October 7, 2009 - 4 Comments
Categories: Marketing

There Are No Silver Bullets When It Comes To Marketing Your Business I’ve said it before and I’ll say it again. There is no “magic bullet” when it comes to marketing your school. So, knowing this… why is it that so many martial arts school owners continue to look for that mythical single simple solution [...]

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Your Job, As It Relates To… Everything

Written by Mike Massie on September 23, 2009 - 19 Comments
Categories: Editorial, Management

Your job (as it relates to your students) is making people feel good. I know that some of you would disagree… But your ability to encourage referrals and retain students is a direct result of how good you are at making people feel good. The problem is, you can’t give someone something you don’t already [...]

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