You’re In Business To Serve Your Clients… And To Make A Profit

Only Businesses That Turn A Profit Stay In Business, And Martial Arts Business Is No Different It always makes me laugh when I see someone criticize a business owner for having a profit motive. Or, as one entrepreneur put it, “A business that’s about making money? What a shocker!” Yet, that mentality pervades much of [...]

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Running A Martial Art School – Do You Have What It Takes?

Successfully Running A Martial Art School Takes “It” – Do You Have It? Running a martial art school is tough – no doubt about it. Do you have what it takes to successfully run a business? That’s a question you should ask yourself if you fall into any of the following categories: You’re thinking of [...]

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“But I Don’t Want to Run a Fitness Club, I Just Want to Teach Martial Arts”

Fact: Most People Do Not Want To Learn Martial Arts! I coach a lot of martial arts instructors on how to start and grow a successful school; some directly and many more via my websites and written resources. And, I’ve found that one of the most difficult concepts to impart to many instructors is the [...]

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Sending Cards… The Ultimate Retention System

Using MartialArtsCards.com as the Ultimate Retention System Maybe you currently send good job notes and MIA (“missing in action”) notes to your students, or maybe you don’t. One thing I can tell you for a certainty – sending personal notes to your students consistently will contribute greatly to your retention and referrals. Many successful businesspersons [...]

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The Most Effective Martial Arts Marketing Methods

The Martial Arts Marketing Survey Results Are In… Roughly 100 school owners participated in the survey I posted last week. In case you missed it, the survey asked just one simple question: “What’s your most effective martial arts marketing method?” The Results The results were really no surprise to me. After all the answers were [...]

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