“But I Don’t Want to Run a Fitness Club, I Just Want to Teach Martial Arts”

Written by Mike Massie on September 2, 2010 - 4 Comments
Categories: Curriculum, Marketing

Fact: Most People Do Not Want To Learn Martial Arts! I coach a lot of martial arts instructors on how to start and grow a successful school; some directly and many more via my websites and written resources. And, I’ve found that one of the most difficult concepts to impart to many instructors is the [...]

Read more »

4 Comments

The Magic Words That Get You “In”

Written by Mike Massie on March 19, 2009 - 6 Comments
Categories: Marketing

The other day, I spent about 45 minutes on the phone helping a school owner trouble-shoot his operations. The thing is, he didn’t pay me for my time, and I don’t really know him from Adam. So, how’d he get such a big hunk of my time… for “free”? He said the magic words: “I [...]

Read more »

6 Comments

More Q&A On Running A Martial Arts School

Written by Mike Massie on April 4, 2008 - 0 Comments
Categories: Marketing

Q: I have trouble getting my students to pay me on time. How do I deal with it? A: You’re either teaching in the wrong area or you’re attracting the wrong type of client. Move to an area where the mean income is higher, or change your marketing strategies so you attract a better class [...]

Read more »

- Click here to post a comment -